Unit 34: Digital Marketing (level 5): LO 1 - Online resources / Essential content - Task: H

Task
The digital marketing opportunities
H
Role of digital marketing strategy.
I
Digital marketing for business establishment and growth.
J
Use of Artificial Intelligence (AI) in marketing and how it impacts digital campaigns, e.g. personalisation.
K
Importance of customer insight and understanding in developing digital marketing campaigns.
L
The growth of 'micro-moments' and their impact on business.
M
Consumer lifecycle stages of digital adoption.
Power-point Resources:
The digital environment for effective marketing of business organisations
Assignment 1: Due date: 11th May

Unit 34: Digital Marketing (level 5)

Learning aims:

LO 1 - Online resources / Essential content - Task: H - M

Task	The digital marketing opportunities
H	Role of digital marketing strategy.
I	Digital marketing for business establishment and growth.
J	Use of Artificial Intelligence (AI) in marketing and how it impacts digital campaigns, e.g. personalisation.
K	Importance of customer insight and understanding in developing digital marketing campaigns.
L	The growth of 'micro-moments' and their impact on business.
M	Consumer lifecycle stages of digital adoption.
Power-point Resources: The digital environment for effective marketing of business organisations Assignment 1: Due date: 11th May