LO 1 - Online resources / Essential content - Task: A - G

Task	The digital environment
A	Definitions of digital marketing.
B	Digital marketing career opportunities and roles, e.g. digital marketing executive, Search Engine Optimisation (SEO) specialist, content strategist.  Key knowledge and skills that includes digital integration, product management, customer experience, branding, monitoring and evaluating effectiveness and risk management.  Key behaviours, e.g. influencing, collaboration, creativity, commercial awareness, entrepreneurial, innovative and inspiring, and being financially literate.
C	Overview of the digital landscape and online consumer power.
D	Key benefits of digital marketing as a business tool.
E	The role of digital marketing in relation to the 7Ps
F	Stages of the digital marketing lifecycle.
G	Organisation challenges of digital marketing: legislation, technological resources and availability of skills.
Power-point Resources:  Investigate the influence of the digital environment Assignment 1: Due date: 11th May